Business Leaders Program – Sales and Marketing Class
In this class we will be reviewing thought leadership on marketing strategy and sales processes, sharing best practices, and using participant real life challenges in sales and marketing as case studies to help each of us develop the most effective sales and marketing systems possible.
This class will generally be held on the second Wednesday of the month, at 4pm pacific time, 7pm eastern time.
- What’s your BQ (Brand Quotient), by Sandra Sellani
- The Challenger Sale, by Matthew Dixon
- Start with Why, by Simon Sinek
Reading List Links on Amazon: